UNIT / 01RUNNING
Material
We start from what's true — your portfolio, your reviews, your awards, your story. The site is built from evidence, not adjectives.
portfolio → reviews → story → materialGATHER
Modal Shift Studios — the site-rebuild studio
Award-winning work.
A website to match.
Twenty years of builds, five-star reviews, awards on the wall — and a website that shows none of it. We design and build the site your work already earned. Live in days, not months.
Shift 01/04
This is your business.
The reviews, the awards, the portfolio. The work speaks for itself — everywhere except online.
This is your website.
A broken portfolio. An expired certificate. A placeholder page. Every day it stands, clients cross-shop someone who looks the part.
It was already a site.
Your photos, your reviews, your story — the site your business deserves already exists in your material. We design it out.
Live in days.
Custom-designed, written from what's true, fast and secure. No templates, no page builders, no six-month agency timeline.
One business, finally shown at full strength.
That is the modal shift.
02 — The build
Four stages.
No committees.
A studio, not an agency: no account managers, no discovery quarter. We work from what your business has already proven, and the pipeline behind us keeps the build fast without making it generic.
UNIT / 02RUNNING
Design
A custom design universe for your business — type, color, motion — built to make your work the hero. No themes, no templates.
material → direction → type → motionDESIGN
UNIT / 03RUNNING
Copy
Every written word drafted from your material and checked against it. Nothing claimed that your work doesn't support.
facts → draft → check → signWRITE
UNIT / 04RUNNING
Ship
Fast, secure, mobile-first, and live in days. You review it working — not in a mockup deck.
build → test → review → liveSHIP
Down the line
A site can be fed.
Behind the studio runs a full content engine — your projects turned into clips, posts, and a newsletter, every asset human-approved before it exists anywhere public. More below. Some clients add it once the site is live. It's an option, never part of the pitch.
03 — The standard
Five tests. Every asset.
If a page fails one, it doesn't ship. Deterministic checks run behind every build — called exactly that, never dressed up. Speed is never the excuse.
T/01
PASS REQUIRED
First look
Would you trust this business in the first three seconds?
T/02
PASS REQUIRED
Proof
Best work and real reviews front and center — not buried three clicks deep.
T/03
PASS REQUIRED
Clarity
One idea, unmistakable.
T/04
PASS REQUIRED
Brand
Looks like you. Sounds like you.
T/05
PASS REQUIRED
Claim accuracy
Nothing stated that your material doesn't support. Applies to every written word we draft.
04 — Two ways in
The signature rebuild,
or the full build.
Signature Rebuild
- A complete, custom-designed site — home, work, story, contact
- Built from your real portfolio and reviews
- Copy written from what's true, nothing invented
- Fast, secure, mobile-first — no templates, no page builders
- Async from first hello — send your site, get a scoped quote in 48 hours. No call required.
Judge us by the built worlds below — then send yours.
Full Build
- Everything in the Signature Rebuild, at full scope — every page, every project
- Photography and film direction for the work you're proudest of
- Search, speed, and booking-path polish end to end
- A launch plan for announcing the new site to your market
- Variations side-by-side when you want options — you choose, we don't fake a score
Pricing is a conversation, not a paywall — it depends on scope and what your material supports.
Every engagement starts and ends with the site. When you later want it fed — clips, posts, a newsletter from your projects — the engine behind the studio can run it. An option down the line, never a requirement.
05 — From the studio
Material studies.
Rendered by the same pipeline that builds client sites — shown here instead of a fake logo wall. When we show proof, it will be real.
06 — Built worlds
Six businesses.
Six design universes.
Complete working sites we designed for six invented businesses — proof of range, not a borrowed logo wall. Hover any preview to tour the full page; on a phone, scroll it.
Scroll to tour
Scroll to tour
Scroll to tour
Scroll to tour
Scroll to tour
Scroll to tour
07 — Beyond the site
OMNI PRO.
The engine behind the studio.
The pipeline that builds your site keeps running after launch. Everything below is optional, added only when you want it — and every asset passes a human approval queue before it exists anywhere public.
E/01
OPTIONAL
Content engine
Your projects turned into clips, posts, and a newsletter — planned weekly, drafted in your voice, queued for your approval.
E/02
OPTIONAL
Creative pipeline
AI image and film generation with human color grading — brand-matched renders for the work you haven’t photographed yet.
E/03
OPTIONAL
Campaign material
Ad angles and creative in real direct-response frames, written from your material — never invented, never auto-posted.
08 — The moat
Honesty is
the moat.
No hype
We'd rather under-promise on a real capability than decorate a fake one.
No fake urgency
No countdown timers, no "two spots left." When we're at capacity, we say so.
Disclosed automation
An AI pipeline does the heavy lifting and we tell you exactly where. The design judgment on top is human, and we tell you where that is too.
Nothing auto-sent
The approval queue is an invariant, not a feature flag. A person signs everything that leaves.
No fake scores
Format checks are called format checks. Variations sit side-by-side for you to judge — we never dress a guess up as an engagement prediction.
No invented proof
No stock testimonials, no borrowed logos — the same standard your content gets.
Start
Send your site.
Email us your current site — or just the business name, if there's no site to send. You get a straight assessment and a scoped quote back within 48 hours. No call, no chasing, no free-work theater.